Cloud computing platforms: which one leads the pack?

Cloud computing is a relatively new, innovative technology that is quickly becoming the number one choice for businesses.

In 2015, cloud computing was a $70B industry. With a projected annual growth rate of 19.4%, the market should double in no time, topping out at $141B in 2019. Needless to say, if your company is not using cloud technology, it’s about time that you start.

When choosing a cloud program, it can become somewhat overwhelming. It’s about as easy and straightforward as it is to find internet services. There are a lot of different options out there and depending on what type of services your business needs, one may be the better option than the other. However, there are a few that lead the industry, providing the best features and services at an affordable rate.

1.) Amazon Web Services. Much like its retail partner, Amazon’s cloud platform is leading the pack. It includes lots of features, including storage and content delivery, networking, database, developer tools, management tools, security, analytics, game development, mobile development and much more. The single-platform program offers seamless integration, is easy to use and allows beginner developers to create innovative systems and applications. It is also very affordable, ranging in price based on the features needed. They also offer a free tier, which helps new users learn the program for free.

2.) Google Cloud Platform. Another program that stands out over the others is Google Cloud Platform. Google is a leader in the technology field and doesn’t disappoint with its cloud services. It comes with a wide variety of quality features, including App Engine, which allows users to build scalable applications and mobile backends. Other key features include the big data, management tools, storage and networking features. With 99.95% guaranteed uptime and  high level ease of use, Google Cloud Platform is a high-performing and user-friendly service. It is also quite affordable based on your business needs and offers a free trial for new customers.

3.) Microsoft Azure. If you already use Microsoft products throughout your company, Microsoft Azure is a good choice for a cloud platform. It operates very similarly to Microsoft’s other products, which provides ease of use for all those familiar with the product line. With key features like Virtual Machines, RemoteApp and Batch, it offers innovative technologies to help companies improve their overall business. Azure supports various programming languages and frameworks and offers both IaaS and PaaS services. It is very affordable and offers unique payment options, including paying for only what you use it for and per minute billing. It also has zero up front costs, a free trial and you can terminate your services whenever you want without being charged a fee.

Read More: Microsoft, Google take ‘cloud wars’ to DEVintersection Europe 2016

Cloud computing platforms are vital tools for improving your business. They help with remote collaboration, data management, software/application development and content storage. Choosing the cloud services platform that best meets your business needs, while fitting into your budget will significantly improve your business operations. Any of the products outlined today are sure to meet your needs and bring your company to the next level.

Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in SEO and Content Marketing. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. He is also a blogger and podcaster, hosting the iTunes Top 10 New & Noteworthy Podcast You University.