Categories: Social Media

Facebook second most popular platform to watch online video content

comScore

According to comScore data released today for the month of August, Facebook is now the second most popular platform to watch online video content, narrowly overtaking Yahoo!

Video sites by Google, primarily YouTube, firmly hold the number one spot with 1.9 billion video views last month. Facebook has climbed one place to capture the number two spot with 243 million views. Yahoo! is in a close third with 229 million views for the month of August.

Google has the largest average time spent per viewer at 270 minutes, with Facebook and Yahoo 21 minutes, and 32 minutes respectively.

comScore (@comscore) also released some other interesting facts (US only):

  • The top ad network in terms of potential reach of the US population was Break Media at 46%
  • 85% of US internet users viewed online video
  • The average duration of online video content was 4.8 minutes, with an average video ad length of 24 seconds
Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

UN pushes great reset agenda to reshape economy & society, eat fake meat: report

Every pathway is about manipulating human behavior to accept unelected globalist policies: perspective The United…

3 days ago

NovaWave Capital expands investment platform with new partners and Arizona AI Venture Studio

NovaWave Capital is accelerating its ambition to build and scale AI-first companies across the US,…

3 days ago

The Sociable Presents: 50 ESG Leaders to Watch in 2026

Over two decades ago, New York hummed with ambition as CEOs, investors, and activists gathered…

6 days ago

DARPA P5 program wants to know if intl payment systems can guarantee financial privacy, efficiency at high volumes

What advantages would the military have in giving commercial banks & fintechs the ability to…

2 weeks ago

Prezent partners with Tom McCarthy to bring powerful AI-communication coaching avatars to market 

For startups the world over, the ability to master the art of a good pitch…

3 weeks ago

The mind-body metrics revolution: building smarter health plans for longer lives

As the global population ages, the burden of degenerative disease rises, including a higher prevalence…

3 weeks ago