Categories: Mobile

TV3 launch new HTML5 web app for 3 Player

TV3 has launched a new mobile web friendly version of its video on-demand service 3 Player. The web app is built with HTML5 so it works on any smartphone directly in the browser – the way services should.

Now there's no excuse to miss Vincent Browne

TV3 is Ireland’s only independently owned television network and described the HTML5 web app as delivering greater benefits to the company, and of course end users, than a native app alternative. TV3 director of online Stephen Grant commented that “using the latest web technologies [HTML5] to deliver a native app type experience through the web browser gives us more control over content and streaming while also maximising our right position”. Streaming over the web – as opposed to a platform-dependent app – has allowed TV3 include hugely popular programming like Coronation Street and Emmerdale into its mobile catch-up service.

Currently only 13% of 3 Player traffic comes from mobile, but Grant expects mobile to be closer to 25% by the end of the year. This figure is slightly surprising considering that a BBC Worldwide survey carried out in Ireland at the start of the year and published today has shown that 64% of respondents own a smartphone and 86% have access to broadband.

From our own site analytics, we consistently get more mobile traffic from Ireland than any other country.

The app itself delivers the standard video on-demand app experience you would expect. And yes, it works on 3G.

Via: Digital Times, Irish Times

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

OpenAI submitted models to the hardest math test yet for AI

OpenAI published its proof attempts on February 14 for First Proof, a challenge put together…

1 day ago

The hidden costs of sedentary work: Why prevention starts at your desk

We all know that a sedentary lifestyle is harmful to our health. But recent studies…

1 day ago

Solving the headache of migrating cloud-based mailboxes for the enterprise

As organizations increasingly operate across hybrid and cloud-based email systems, migrating enterprise mailboxes has become…

1 day ago

Digital ID, programmable money pave way for ‘dystopian hellhole, horrific totalitarian regimes’: ESN at European Parliament

Digital ID, programmable money like Central Bank Digital Currencies (CBDCs), and AI are paving the…

3 days ago

Elon Musk says tariffs make solar artificially expensive in the U.S. But there is much more at play: Op-ed

Earlier this year, Elon Musk was direct about what comes next for the global economy:…

4 days ago

Britive Unified PAM Integrates with New Extended Plan for AWS Security Hub

Britive, provider of a unified privileged access management (PAM) platform, today announced its unified PAM…

4 days ago