You have to keep moving.
To play any track from the album you have to keep dancing – that’s right the app will only activate as long as you’re dancing (or at least shaking your phone a lot – but we think that’s cheating). With that said there is some sound logic behind the app’s creations. It has been designed to fit into the lifestyles of its primary audience – as the developers say;
“[The app is] the perfect partner for a run or gym session (or a personal rave!), you have to keep your iPhone [or Android] moving to keep the track playing. With secret tracks and content to unlock, it’s a whole new way to experience one of the biggest albums of the year”
The dance-to-play system was developed by the appropriately named We Make Awesome Sh.it (@wemakeawesomesh | Facebook). And this isn’t the first big hitter coming from the Cardiff based company, which has also worked on campaigns by Microsoft and Intel.
We just have one word of advice – keep a tight hold on your phone as you dance, we don’t want any Wii-type injuries.
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